Apologies to anyone who has already read this post and may have followed my recommendation of shopping at Sainsbury’s. I have made the following amendment to the post to address issues brought to my attention via Twitter earlier today:-
“2. Shop somewhere that is good at labelling their vegan products
*Edit 18/02/2016 Sainsbury’s appears to think chicken stock is a vegetarian “grey area” and provided deceptive responses when questioned about it via Twitter (see conversation here). I am therefore no longer comfortable recommending them. Unfortunately, this means there are no longer any mainstream UK supermarkets I would recommend for easy vegan shopping. The vegan symbol from The Vegan Society is a good mark to look for, but an item not having it does not necessarily mean it is not vegan.
Sainsbury’s is excellent for this in the UK (far better than any other supermarkets imho) and perhaps somewhere like Trader Joe’s or Wholefoods would be good options in the US. If you have to shop elsewhere, use your phone to look up ingredients that you’re unsure about and try not to worry if you don’t have time to look up every single thing – the longer you’re vegan, the more vegan items you’ll find that you can repurchase and the easier you’ll find label-checking.”